COMM 1000 Lecture 2: 9%2F5 Studying Communication as a Science
18 Sep 2018
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Document Summary
Used to try to change attitudes, convince someone of something. Use you character, data, emotional appeal, etc. Collect data that is rich in detail and description. I. e. how information is delivered in detail. Seeks to uncover patterns in communication behaviors via numbers. Employ advanced statistical techniques and rigid testing to support/reject hypotheses. Can work in the field or in the lab. General patterns amongst large groups of people. Ask a question or state a problem. Think through and refine the hypothesis or research question. Design and conduct the observation, measurement, or experiment. Objective: as much as possible, try not to be bias. Logical: data always is supposed to make sense of things. Public: use academic journals and peer review options to show other scientists. Helps in checking the work and making sure it is reliable. Content analysis: systematic analysis of the content of communication messages. Limited to studying what is already occurring. People try to make themselves look better.
