PSYC 2700 Lecture Notes - Lecture 12: Television Consumption
9 Oct 2018
School
Department
Course
Professor
Document Summary
Tendency to be more influenced by info about one specific individual than by information about large numbers of people. Fear + instructions on how to avoid smoking was the most effective treatment to stop smoking. People high in need for cognition are more persuaded by central route messages than by peripheral route messages. Messages are more persuasive when they match the mood of the receiver. Younger people more persuadable than older people as older people may have strong and long-held attitudes. Around 9 hours a day used on media. Assumption that other people are more vulnerable to messages from the media than we are ourselves. Political ads will be on exam: one commercial won t change your attitude. The effects of media on changing attitudes depends on personal relevance. Efforts of the media to select certain topics and events to emphasize, thereby shaping which issues and events people think are important.
