ECON 1 Lecture Notes - Lecture 24: Price Discrimination, Marginal Revenue

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6 Dec 2018
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ECON 1 Full Course Notes
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If producing at q", monopolist would earn sh and all of the area would go to cs. Consumers willing to pay more for an increase from q* to q" than cost of that increase. Monopolist can"t capture that potential gain because must lower price to all customers. Cannot see each consumer"s maximum willingness to pay. Lower price to customers with lower willingness to pay without lowering price to other. Separate customers into classes and charge different price to each class. Find who are high value and low value customers. Pay less for airline tickets when in advance) Time spent on coupon clipping, effort to fill out and claim rebates) Hard to resell item, items are wanted for less $ instead of more $ Limit on purchase (only x amount of units allowed) P = a bq >> mr = a 2bq. Q = 100 2p, mc = 10. Mc = mr >> q = 40.

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