FAMST 101D Lecture Notes - Lecture 17: Arlene Francis, Second-Wave Feminism, Have Gun – Will Travel
Document Summary
By 1951, all four networks offered daytime programming. Mastery in command of knowledge about the us and transporting the audience to different places. These women had to be glamourous, feminine, but accessible and relatable. Times were changing in the 1950s, and so was the discourse about tv and tv shows opened up to spaces to deliberate about femininity-domesticity-television (spigel reading) Debates on and around tv anticipated the arrival of second wave feminism (february 1963) By end of 1950s, women were going back to work. There was re-domestication right after the war but women weren"t content with being in the home as much [paper] Abc had spotty coverage, and was best in big cities (memphis, chicago, cleveland) Network identity was anchored by "primetime" (8-11pm est) Every night, everyone in the country is watching the same thing during primetime. Networks then expanded programming throughout the day as primetime fills up. Making this troubled woman a queen for a day.
