PSYC 6 Lecture Notes - Lecture 7: Elaboration Likelihood Model, Implicit-Association Test, Out-Of-Body Experience
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Attitudes & attitude changes: the nature and origin of attitudes, attitudes are made up of three components: a. i. E. g. , a result of something being paired with something you like/dislike: behaviorally-based attitude, self-perception theory (bem, 1972) a. i. When initial attitude is weak or ambiguous c. ii. When there is no other plausible explanation for behavior c. iii. Example: study on self-perception that dealt w/ environmental attitudes c. iii. 1. The way the question is worded affected their perception of their own behavior c. iii. 3. Only those w/ weak prior attitudes affected by the framing of the question in the first questionnaire: explicit vs. Implicit attitudes: explicit attitudes: attitudes we consciously endorse and can easily report a. i. Example: sam is a white, middle class college student who genuinely believes that all races are equal, abhors racial bias a. i. 1. It is his conscious evaluation of other races a. i. 2. Implicit attitudes: attitudes that are involuntary, uncontrollable, and at times unconscious b. i.
