VIS 127B Lecture Notes - Lecture 17: Arjun Appadurai, Columbian Exchange, Bourgeoisie
Document Summary
Clicker qs: tea is a drug food that was never produced on new world plantations. Coffee, tobacco and sugar were produced though: columbian exchange globally diffused plants, pathogens, crops, animals, and people. Act 2: becoming one world from 1500 onward: columbian exchange: better to gain revenue of consumption habits, drug foods: coffee, tea, tobacco, sugar. Conceptual work: the social life of things (arjun appadurai) Historical case: early modern drug foods and their meaning for european. Coffee: from wine of islam" to world beverage: arabian monopoly, birthplace: yemen >mocca, early life in islamic world: many islamic travelers (ex: pilgrimage to mecca), so coffee travelled with them to india, indonesia, etc. It was used for religious purposes (help su s stay awake at night): travel to europe >travel to the americas, modern beverage >global mass product: projected rise from 2015-141. 6 million bags to. 2020-175. 8 million bags: not just a luxury item, but worldwide mass product.
