BUAD301 Lecture Notes - Lecture 9: Marketing Mix, Root Mean Square, Financial Analysis
14 Oct 2018
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Document Summary
A product is a good, service, or idea consisting of a bundle of tangible/intangible attributes that satis es consumers. Markers usually classify consumer products (products and services) based on how consumers go about buying them. Any activities or bene ts that one party can o er to another that is essentially intangible and does not result in the ownership of anything. Idea for a possible product that the company can: internal approach, external approach: concept testing. Designing an initial marketing strategy for introducing a car to the market. Test marketing: offering a product for sale on a limited basis in a de ned area: to determine if consumers will actually buy the product, to check other elements of the marketing mix such as price, promotion, and distribution. Introducing a new product into the market: when to launch, where to launch: e. g. ,) regional rollouts.
