BUAD309 Lecture 9: Chapter 9
6 Jan 2018
School
Department
Course
Professor
Document Summary
Communication: the transmission of information from one person to another to create shared understanding and feeling. One way communication: information flows only in one direction. Two way communication: occurs once a receiver provides feedback to a sender. Encoding: the process by which the message is translated from an idea into transmittable symbols, pictures, or words. Channel: the medium used to send the message to the receiver. Decoding: the process of translating the message back into something the receiver can understand. Feedback: a check on the success of the communication. Noise: anything that blocks, distorts, or changes in any way the message the sender intended to communicate.
