BUAD475 Lecture Notes - Lecture 8: Pharmaceutical Drug, Primark, Haute Couture
15 Mar 2017
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Document Summary
France is a developed member country of the european union with strong nationalism and a rich history and culture. The consumer population is aging, as most developed countries are experiencing this similar societal shift. There is a rise in educational attainment especially in women, which leads to an increase in overall household income. In france, the consumer population considers buying experience to be a pleasurable one and the country is known for high consumption of leisure and gifts. French consumers are often affluent and somewhat impulsive in decision- making. While the population enjoys domestic products, the french culture is open to the influence of american trends such as american shows, music and fashion. France is incredibly environmentally conscious and seeks to find sustainable solutions to health problems and climate change issues.
