COMM245 Lecture Notes - Lecture 9: Rupert Murdoch, Very High Frequency, Time Inc.
4 Dec 2016
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Origins of tv: closely related to radio, broadcasting, nazi germany ("35 - 38) Propaganda brainwashing: wwii and our tvs. 1946 tv was released in america (nbc, abc, cbs: fcc freeze & after. Vhf very high frequency (30-300 mhz channels 2-13) Uhf ultra high frequency (300-3000 mhz channels 14-83: 1955 64. 5% u. s. households had a tv, 1961 88. 8% u. s households had a tv. Tv and the motion picture industry: hollywood refuses to work in tv, believed it would come and go, their pride was hurt, tv was originally in new york and it was live. Hollywood gets involved: i love lucy . Reruns, the advantage of film: the rest of the studio follows. 1960s 1970s: network executives plan tv schedule, sell advertisers time on various programs. Ac nielson company: compile ratings systems. Determines what shows to keep and which shows to drop: used for advertising rates. Negative criticism: tv was a monopoly, rigged game shows, too much violence.
