COMM245 Lecture Notes - Lecture 2: Disney Family, Transmedia Storytelling, Mass Media
8 Sep 2016
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Document Summary
Increase in the number of media channels and outlets. Media try to reach a certain part of society with messages. Targeting: media organization identifies social segments and wants them for an audience: target segments can be large or small. Companies move across media lines: to cover production costs, to create a good share of mind. Large percent of target population becomes aware of product thought different media. Brands what is a brand: ideas associated with companies. Major networks and costs to produce programs: tv/film, advertisers. Creative rights: allowing companies that sell food, clothing, toys, etc. the rights to use content to attract customers. Print media: yes, giving other platforms the rights to display their content. New ideas on when to distribute globally: similar tastes across cultures, other countries have own media firms and materials. Criticism: narrowing society"s mainstream agenda, threat of commercialism and homogenization, harm to the democratic press. One big company owning a lot of little companies.
