ECON101 Lecture Notes - Lecture 1: Green Day, Snickers, Root Mean Square

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27 Feb 2018
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August 26, 2017
What is this class about?
ā€¢People make choices as they try to achieve their goals. Choices are inevitable
because we live in a world of scarcity.
ā€¢Scarcity: A situation in which unlimited wants exceed the limited resources available to
meet those wants.
ā€¢Economics is the study of choices people make to attain their goals, given their scarce
resources
ā€¢Economists study decision making with the help of economic models, which are
simpliļ¬ed versions of reality.
ā€¢Microeconomics studies how households and ļ¬rms make choices, their interaction in
markets and how the government aims to inļ¬‚uence their choices.
ā€¢Macroeconomics studies the economy as a whole, including topics as inļ¬‚ation,
unemployment, and economics growth.
ā€œGood Riddanceā€ by Green Day (decision making)
August 31, 2017
1.1 Three Key Economics Ideas
ā€¢We interact with one another in markets
ā€¢Market: A group of buyers and sellers of a good or service and the institution by which
they come together to trade
ā€¢Examples: Market for snickers bars, market for college degrees.
buyers and sellers come to tradeā€”> market
ā€¢In analyzing markets, we generally assume:
1. People are rational
2. People respond to economics incentives
3. Optimal decisions are made at the margin
Economists generally assume that people are rational
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ā€¢Rational: means people are using all available information to achieve their goals
Rational consumers and ļ¬rms weigh the beneļ¬ts and costs of each action, and
try to make the best decision possible
Example: Apple doesn't randomly choose the price of the iPhone; it chooses the price(s)
that it thinks will be most proļ¬table.
People respond to economics incentives
As incentives change, the actions that people will take change
Optimal decisions are made at the margin
Margin
ā€¢ā€œa border or edgeā€ (wrong)
ā€¢ā€œan extra amount of something that can be used if it is needed
Marginal
ā€¢ā€œpertaining to a marginā€
ā€¢ā€œvery slight or smallā€ (right)
In economics, marginal means additional, a little bit more (less), of an economics
variable
While some decisions are all-or-nothing, most decisions involve doing a little more or
little less of something.
Example: Should you spend an extra hour on social media feeds, or study
instead?
Economists think of decisions in terms of the marginal cost (MC) and marginal beneļ¬t
(MB); the additional cost (beneļ¬t) associated with a small amount of extra of small
action.
Comparing MC and MB is known as marginal analysis.
10 Principles of Economics Translated
1. People face tradeoff
ā€¢choices are bad
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Document Summary

August 26, 2017: people make choices as they try to achieve their goals. Economists generally assume that people are rational: rational: means people are using all available information to achieve their goals. Rational consumers and rms weigh the bene ts and costs of each action, and try to make the best decision possible. Example: apple doesn"t randomly choose the price of the iphone; it chooses the price(s) that it thinks will be most pro table. As incentives change, the actions that people will take change. Margin: a border or edge (wrong, an extra amount of something that can be used if it is needed. Marginal: pertaining to a margin , very slight or small (right) In economics, marginal means additional, a little bit more (less), of an economics variable. While some decisions are all-or-nothing, most decisions involve doing a little more or little less of something.

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