ECON101 Lecture Notes - Lecture 11: Pepperoni, Cash Register, Fixed Cost

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The process a firm uses to convert inputs into outputs. The sellers problem: technology - recipe, costs - dough, cheese, pepperoni, tomatoes, oven, marco, revenue - how much can i sell a slice for. Technology - the basic activity of a firm is to use inputs (workers, machines, and raw materials) to produce outputs of goods/services. Technological change - is the change in a firm"s ability to produce a given level of output with a given quantity of inputs. The short run is a period of time during which at least one of the firm"s inputs is fixed ex: a firm might have a long-term lease on a factory that is too costly to get out of. In the long run, the firm can change all its inputs: adopt new technology, increase/decrease the size of its physical plant. Total cost is the cost of all inputs a firm uses in production.

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