POSC340 Lecture Notes - Lecture 20: Fireside Chats, Speechwriter, Sentiment Analysis
22 Dec 2016
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Entertainment: obama led romney in digital activity: twitter/blogs/responses. Twitter political index sentiment analysis of tweets about candidates. Alters policy making: influences leaders indirectly, instead of going people who can make the change you go to popular opinion to heighten public interest in change. Backroom deals don"t go on behind closed doors. Common view is that going public" is essential for political success. How to go public: get news coverage, make a speech, narrowcasting local and regional new more friendly fireside chats to hangouts. Sending messages to local and regional news outlets: interviews. President obama has had near 400 interviews and to talk for the majority of time: press conferences. Joint press conferences with another leader. The american flag: understand real-world cues, realize influence of length of time in office. System vased on popularity: more people unite, the more you get done. Opposing side more polarized: >popularity = an end in itself.
