POSC340 Lecture Notes - Lecture 10: Spacetime, Opportunity Cost, Personalization
22 Dec 2016
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Document Summary
Media favor dramatic personalized, isolated events: technology, profit motives, personalization bias. Narrative format: powerful a/v, easy to report. Emphasizes: 1) crisis, conflict, 2) the present, 3) personalities. Effects: what gets covered, few solutions, fragmentation bias. Citizens: tune out news, become cynical. Reduces the number of people who want to be politicians. We judge as important what media judge as important. Media weight people assign to issues or people. Priming tends to effect people least involved in politics. Process by which media define political issues. Frame: central organizing idea for content: context, selection, emphasis, exclusion, and elaboration. It is not the stories, its how the stories are told. Focus on play by play; score; sports analogies: gain/loss frames. Gain frame a message focused on the positive outcome. Loss focused on the costs or loss, such as opportunity cost: episodic/thematic frames. Episodic frame television news is routinely reported in the form of specific events or particular cases.
