POSC340 Lecture 11: Lecture11
22 Dec 2016
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Schemas vs. frames: 1) cause and effect sequences. If its easy to identify one, it"s a more powerful schema. Humans are inclined to see a problem and determine what caused it: 2) person judgments. Certain stereotypes about certain groups of people, not necessarily bad. Schemas lead to a distortion: 3) institution judgments. Peoples perceptions of how intuitions should act and how they actually act: 4) cultural norms (american interests) Similar to bias; we perceive democracy as the best form of government: 5) human interest. People interpret news in accordance with their own experiences. Harness mass communication in the service of your political objectives. In china gov"t has ordered journalists to remove coverage of news that is dangerous . Way of controlling the frame: indexing. When elites disagree on frames, media approach with different view points. Journalist no longer rely on official political sources approach differently and can throw off the desired frame: cascading.
