POSC340 Lecture Notes - Lecture 18: Web 2.0, Jesse Ventura, Socioeconomic Status
22 Dec 2016
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Document Summary
Perceived as influential: fitness for office, personality, demeanor. Are influential: undecided, close race, weak party allegiances, high interest, unknown. Competing perspectives: 1) elections drive by fundamentals , 2) elections driven by campaign events and strategy. Citizen attributes: race, socioeconomic status, age. 2004: howard dean first viral campaign moment, swift boat vets online only; changed the course of the narrative for john kerry; made bush seem like a trader for opting out of war. 1993/1994 first congressional website; no infrastructure for members of congress to have an online presence. 2002 blogs have impact (trent loft); we would be a better country today if thurman has been president at birthday speech taken down by this blog. 2003 web 2. 0 candidate-run web sites. 2007 edwards announces candidacy on youtube, first online presidential debate. The role of rumors spreading of unverified information: particularly likely to spread in an online environment. Barack obama strategy completely utilized internet.
