WOMS200 Lecture Notes - Lecture 21: Raymond Williams, Frankfurt School, High Culture
24 May 2018
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Lecture 21
Cultural Perspectives: Sex, Gender & Sexuality in Pop Culture
Theory & methods
• The field developed in the late 70s & 80s
• Bowling Green was the 1st institution to offer degrees in pop culture (1973)
• Popular Culture Association (PCA) is the national organization
• Published the Journal of Popular Culture
Areas of focus
• Cultural Marxism & hegemony
• Relationship between mass media & society
• Relationship to Gender Studies
• Consumption, production, reception
• The ways in which we subvert or uee pop ultue
Defining pop culture
• Raymond Williams’ defiitios of popula:
o ell-liked a people
o ifeio kids of ok
o delieatel settig out to i fao ith people
o ultue atuall ade the people fo theseles
• Scholars agree that popular culture forms begin after industrialization & urbanization
• Diffuses quickly to the middle & working classes
• Ray Browne
Examples
• Movies
• Tv
• Music
• Toys
• Comics
• Sports
• Fashion
• Memes
• Advertisements
High culture vs. Low culture
• High culture:
o Accessible to a select few
o Socioeconomic status impacts availability
o Meant for the elite
o Used to exclude others (cultural capital)
find more resources at oneclass.com
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Document Summary
Cultural perspectives: sex, gender & sexuality in pop culture. Areas of focus: cultural marxism & hegemony, relationship between mass media & society, relationship to gender studies, consumption, production, reception, the ways in which we subvert or (cid:862)(cid:395)uee(cid:396)(cid:863) pop (cid:272)ultu(cid:396)e. Examples: movies, tv, music, toys, comics, sports, fashion, memes, advertisements. Gender & pop culture: reinforces patriarchy & heteronormativity, marginalizes certain communities, perpetuates gender roles & gender norms, highlights lgbt stereotypes, addresses body image issues, examples: i love lucy, modern family, desperate housewives, mad men. Marriage & family (cid:862)the (cid:374)u(cid:272)lea(cid:396) fa(cid:373)il(cid:455) is the do(cid:373)i(cid:374)a(cid:374)t ideologi(cid:272)al & o(cid:396)ga(cid:374)izi(cid:374)g st(cid:396)u(cid:272)tu(cid:396)e i(cid:374) the u(cid:374)ited. Tates(cid:863) - oxford reader: how does this ideological disrupt & harm, kinship networks, communities, family units within native american, slave, immigrant communities, examples: leave it to beaver, full house. Workplace: how does popular media address these issues, gender pay gap, workplace discrimination, occupational segregation, glass ceilings, housewife stereotypes, the(cid:373)e: (cid:862)(cid:449)o(cid:373)a(cid:374)"s i(cid:374)depe(cid:374)de(cid:374)(cid:272)e as (cid:271)ei(cid:374)g tied to thei(cid:396) a(cid:271)ilit(cid:455) to ea(cid:396)(cid:374) (cid:373)o(cid:374)e(cid:455)(cid:863) (cid:894)208(cid:895)
