SPC 2608 Lecture Notes - Lecture 5: Ethnocentrism, Egocentrism, Sexual Orientation

• School: University of Florida
• Department: Communication Sciences and Disorders
• Course: SPC 2608
• Professor: Sarah Hardison

Document Summary

Your audience is the main reason for why public speaking exists: the entire point of the presentation is to communicate your message to others. Audience centeredness keeping the audience foremost in mind during a presentation. Frame of reference the sum of a person"s knowledge, experiences, goals, values, and attitudes: everyone has a different frame of reference, there can be similarities but never exactly the same. Identification emphasizing common values, goals, and experiences: this helps you to keep listeners more engaged and willing to listen to what you have to say. Adapting to your audience before a speech: think about and assess how the audience is expected to respond, adapt to their feelings accordingly. Consider a demographic analysis: age, gender, religion, sexual orientation, racial, ethic, and cultural backgrounds, group memberships and affiliations. Avoid stereotyping: oversimplifying a group of people and assuming that they all share the same things. Adapt during the speech: adjust for unexpected circumstances.