SPCOM204 Lecture Notes - Lecture 19: Fig Leaf, Military Parade, Decision-Making
8 Dec 2015
School
Department
Course
Professor
Document Summary
Audience centeredness: keeping the audience foremost in mind at every step of speech preparation and presentation. Use these questions in every step of making/delivering speech. Similar to the way you adopt during conversations, don"t change your opinion because of theirs but present it carefully and mindfully. Identification: a process in which speakers seek to create a bond with the audience by emphasizing common values, goals and experiences. Testing ground, but your classmates are an authentic audience and can"t be genuinely persuaded. Differs from acting because a good speech is genuine, adopts to listeners. Interviewing: great way to gain in depth information. Adjust accordingly to make it appropriate & convincing. During the speech: if something unexpected gets in your way, don"t panic & adjust accordingly. If you have less time, focus on key points & summarize. If audience is not engaged, repeat same point clearer of form a different angle. Usually but not always strong correlation with interest.
