JOU 3101 Lecture Notes - Lecture 4: Serial Comma, Adverb, Journalese
1 Jan 2017
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Save it for later: must be done well, reveal something important, starts with a little story, often about an individual associated with the dialogue. Anecdotal lede story: sets a scene, a mood, little person, big picture. Common problems with ledes: dull, ho-hum, no tension, no energy to driving the writing forward, cluttered, more than one idea. Too many meaningless words: flabby; it says, i don"t care what this story is about, mechanical. It says stay away, you don"t know enough to read this: predictable written in journalese or bureaucratese. A private conversation among those who speak the same. Make a specific promise to the reader, then deliver: context. Answer the question, why should i read this story? meaning: form. Implies a design, a pattern to help the reader understand the: information. Whets the readers" appetite, promises delivery: voice. Provides the music to support the meaning of what is being read: surprise.
