MAN 3025 Lecture Notes - Lecture 15: Theory Z, Multinational Corporation, Ethnocentrism

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Greater the distance, harder to operate: framework focuses on 4 key dimensions that highlight the opportunities and risks associated with globalization. When mcdonalds first went to india they weren"t successful, Indians don"t eat beef: languages, taste, religions, social norms, who are your tightest partners with, common institutions (colonial ties, trade agreements, monetary agreements), government policies, legal, judicial system, institutions. Geography: how you"re going to access, larger cities, think about economics of city and how you"re going to get your stuff there, remoteness, lack of common border or ports, country size, within-country transportation. Basic belief, good (changeable/unchangeable), a mixture of good and evil. Dominant, in harmony with nature, subjugation do no harm nature: what is the person"s relationship to other people. Lineal, hierarchic : what is the modality of human activity. What you think your life is going to be. Being and becoming tries to get to different levels. Changing with what culture you are in, social is a key.

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