MAN 3025 Lecture Notes - Lecture 5: Dynamic Capabilities, Chipotle

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Intro planning: planning, strategic management, decision making all about tradeoffs, important management function, provides framework of what you have to work w/ to achieve, failing to plan, is planning to fail. , planning will: gpals. Work out whether you can achieve what you want. Think about how you are going to achieve what you want: especially critical when: Helps you cope with uncertainty: drawbacks/ concerns. Info gathering, forecasting & budgeting what you can"t do while you"re planning. Vs. fast-pace environment needs flexible plans. Plans: blueprint for action, how"re you"re going to realize your goals, key types. Benefits of planning: providing direction and momentum. Strategy is the firm"s theory about how to be successful: encouraging new ideas. Focuses on not just the present but the future: developing on a sustainable competitive advantage. Not just what you"re doing today: mission what"s our reason for being? , vision what do we want to become? , strategic top man.

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