MMC 2604 Lecture Notes - Lecture 17: Native Advertising
13 Nov 2018
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Document Summary
Magazines were the epitome of a creative platform. Magazines give us the opportunity to slow down, digest and consume purposefully packaged content from and with like-minded people. Packaged content with special focus emphasizing words and art: an experience with a community, common bond for newspaper: location, common bond for magazine: passion/interest. Frank sinatra has a cold: powerful images and design, the creative medium. Jon stewart esquire, jon stewart comments on his own story: point of view/attitude. Brain in dick cover: service journalism. Originally shunned, lowest form of journalism: collision of editorial/marketing: the sell. Native advertising (editorial content ad: 91% of all adults read print or digital magazines, magazine cover. Covers sell your brand, not your issues: newsstand sales are less important now, so they can produce covers that really matter. Commemorative covers, food covers, artistic covers, satirical covers, political covers. The cover as a discussion: controversial covers, photoshop, q&a. Bookizine: four issues a year instead of twelve, big magazines.
