SOP 3004 Lecture 5: Fall 2015 Social Psychology Day 5

• School: University of Florida
• Department: Social Psychology
• Course: SOP 3004
• Professor: Sheppard James

Document Summary

Methods for conserving energy: categories: we do it automatically. Process of classifying things according to similarities: we classify people by sex, race, personality, social group, allows us to process our world more efficiently. Schemas: an organized set of cognitions about some concept or stimulus: ex. Birds, they have feathers, lay eggs, sometimes fly: two components: Prototype; an abstract representation or model of the typical qualities of the members of a category. Exemplar: a real life, specific example of a category. Bird>parakeet, professor>psychology professor: helps us efficiently process information, prepares us to know how to react, know how to interact, aids recall and the processing of information, ex study: people watch video of woman in kitchen doing particular activities. 1 condition told she was a librarian: remembered that she read a book, drank wine. 1 condition told shes a waitress: remembered different information: what % of crimes are violent rather than propert.