RTV 2100 Lecture Notes - Lecture 1: The New York Weekly Journal, John Peter Zenger, Anthony Downs
26 May 2016
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Document Summary
We need to rethink media, journalism and reporting. But its not all their fault its also our fault. We simply do not know enough and the media knows this so they tell us little and we learn less. Bias in the media only works if we are uninformed. Serve the political system by providing info, discussion and debate on public affairs. Enlighten the public so as to make it capable of self-government. Safeguarding the rights of individual by serving as a watchdog against government. Bringing together the buyers and sellers of goods and services through the medium of advertising. Maintaining its own financial self-sufficiency so as to be free from the pressures of special interests. Uses and gratifications theory says people consume news and information for 4 basic reasons. To be aware of dangers and opportunities in the world. In 1957, political economist anthony downs noted there were 4 reasons people seek the news.
