RTV 3405 Lecture Notes - Lecture 3: New York Post, Miramax, Msnbc
13 Jan 2017
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Forces that drive convergence: more access; lower production cost; faster, mass distribution; more competition (diversity); weakening gatekeeper, more concentrated; more political, social, cultural influence; stronger gatekeeping; less competition through oligopoly. Communities of interest: voluntary, common intellectual enterprises and emotional investments => mutual production and reciprocal exchange of knowledge. 3 types of convergence: ownership convergence, number of corporations that control the majority of us media, the big 6: Disney (abc, espn, disney channel, disney mobile, touchstone, miramax, pixar, marvel, News corp (fox, wall street journal, new york post, tv guide,) Time warner (cnn, cw, hbo, cinemax, cartoon network, warner bros, 150+ magazines) Viacom (mtv, nickelodeon, vh1, bet, comedy central, paramount pictures) Cbs (cbs news, columbia picture, tristar picture, showtime, simon & schuster, 30 tv stations: content convergence. Video, audio, mass communication, asynchronous, breaking news. Technological convergence driven by digitalization: improves quality, less susceptible to interference, allow multiple message to share a single channel, enable multimedia!
