RTV 3405 Lecture Notes - Lecture 2: Technological Determinism, Wardrobe Malfunction, User-Generated Content
25 Aug 2016
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Technology, like dvr, allows for freeze frame and closer examination than before. Used by some politicians to set themselves apart as having a higher standard; bills introduced to increase fcc fines for indecency. Dominance of men over women, over women"s bodies. Live broadcast of popular american sport; usually the highest rated tv event of the year. Everyday life; entertainment as part of a cultural ritual. Everyone talked about it online, in news stories, at work, school, home. Focus on tv as a technology for this part of the lecture. 3 ways to examine the relationship between television and society: technological determinism. The belief that technological development determines social and cultural change. Ex. the remote control is an extension of our arms, and turns us into couch potatoes. Wii began a generation of interactive technology, led to virtual reality. Marshall mcluhan - most well known technological determinist. The medium is the message - form of media matters most, not content.
