RTV 4500 Lecture Notes - Lecture 6: Psychographic, Media Matters For America
9 Oct 2016
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Document Summary
First appeared in english, in the 14th century by chaucer. Implied a hearing, as in giving an audience . Broadened to mean assembly of listeners (or viewers) in the 19th century. Sometimes it is mandated to be part of an audience - like in a classroom. Definition: collected group of aggregated people to consume media. Does not exist naturally, consumers aggregated only by common interest in a media product. Sometimes happens organically, but not inherently natural. Least objectionable programming gets the largest audience. What you watch when you just want to be passive, what"s used as background noise. Media products are designed to deliver a particular audience product with specific traits. Unknowable, an invisible mass (ang, 199), continuously changing. Advertisers don"t care as much about poor audiences that won"t (or can"t) buy their product. Age - younger people create brand loyalty. Income - less fixed income means more money to spend on your product.
