RTV 4500 Lecture Notes - Lecture 7: Social Media Measurement, Audience Measurement, Nielsen Holdings Plc
17 Oct 2016
School
Department
Course
Professor
Document Summary
Percentage of tv hhs watching your program. Percentage of all tv households in sample. 1 ratings point = 1. 1 million households nationally. A household = about 2. 5 or 2. 6 people. Now includes dvr viewing for same day. Also up to 3 and 7 days later. Broadly speaking, a rating point is 1% of whatever group being looked at . Rating: 20,000,000 = . 2 = 20% = a 20 rating. There are 100,000,000 television households, and 50,000,000 huts at 9pm. Share: 20,000,000 = . 4 = 40% = a 40 rating. Also tracks web, new media, social tv and ad effectiveness. Founded in 1923, started measuring radio in 1936. Measure audience size (how many), composition (who, demos), and interests (psychos). comscore. Rentrak measured local tv and box office scores. Rentrak considered themselves a census-like company because they go through the cable company and count the televisions using a cable box. Less representative because less people have cable boxes.
