EMST 3010 Lecture Notes - Lecture 7: Oligopoly, Music Box, Wireless Telegraphy
8 Sep 2016
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Public content no way to tightly control who gets it. Anyone with a receiver can hear or view this. Wireless telegraphy is hobby/research (not just person to person) Send a frequency, see who would get it. Pooled patents held by various companies in order to develop a radio system & help support the war. Means of conveying a variety of content into the home. David sarnoff memo to his rca bosses (1916/1920) Rca (owners ge and westig house) would be a monopoly. Make programs to get people to buy the equipment. Couldn"t really charge because they weren"t using a theater, people were listening at home. Many producers pitch and make shows; sell to a network. Network sends shows to local affiliates who send to homes. Get program through purchased receivers in the home. From retail (vertically integrated, oligopolies, direct sales) to subsidy. Political parties or government used to gain political support.
