TXMI 4240 Lecture Notes - Lecture 1: Typewriter, Data Warehouse, Cover Letter

• School: University of Georgia
• Department: Textiles, Merchandising and Interiors
• Course: TXMI 4240
• Professor: Monica Sklar

Document Summary

50 questions: mc, t/f, and fill in the blank. V- media mass communication organizations who provide news and entertainment to an audience: functions are to provide news, info,or entertainment to audience and to furnish advertisers with an environment to reach that audience. V- medium a particular mass communication category (newspapers, magazines, or tv) V- media vehicles a specific newspaper, magazine, or tv show, used to communicate an advertising message: most choose to place advertising in more than one medium and vehicle. V- reach percentage of audience members exposed to a message at least once in a period of time, usually 4 weeks. V- coverage size of potential audience that might receive a message, larger than reach. V- frequency number of times an audience is exposed to a media vehicle, increases the chance that target audience members will be reached: not always about frequency.