KIN 4350 Lecture Notes - Lecture 1: Southeastern United States, Market Segmentation, Northeast United Fc
11 May 2016
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Document Summary
Sport marketing consists of all the activities designed to meet the needs and wants of sport consumers through exchange processes. Training sport marketing professional can help combat which problem in the profession: price discrimination, marketing myopia, buyer behavior, all of the above f alse. In which of the following areas is the sport industry unique: product, market, promotion, all of the above f alse. The ultimate goal of sport marketing is to sell as many products / tickets, etc as possible. That means that marketing concepts and procedures are exactly the same, no matter if you are selling cars, donuts, or nfl football. In the sporting industry, media exposure is inevitable and always a good thing because it gets the organization"s name out to the public. A unique aspect of the sport price is that the price of the actual product (ticket) may be small in comparison to the total cost of attendance.
