PSYC 2380 Lecture Notes - Lecture 6: Implicit Stereotype, Implicit-Association Test

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Favorable or unfavorable evaluative reaction toward something or someone. People"s expressed attitudes hardly predicted their varying behaviors. Student attitudes toward cheating bore little relation to the likelihood of their cheating. Attitudes toward the church were only modestly linked with worship attendance on any given sunday. Self-described racial attitudes provided little clue to behaviors in actual situations. When social influences on what we say are minimal. People are often unaware of their implicit biases. When other influences on behavior are minimal. When attitudes are specific to the behavior. When attitudes specific to the behavior are examined. Set of norms that defines how people in a given social position ought to behave. When there is no compelling external explanation for one"s words, saying becomes believing. Actions and attitudes feed on each other. When evil behavior occurs we tend to justify it as right. Moral action, especially when chosen rather than coerced, affects moral thinking. Racial behaviors help shape our social consciousness.

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