BA 3301 Lecture Notes - Lecture 83: American Management Association, Business Communication, The Sketch
Document Summary
The entrepreneur will deal with all sorts of business associates in the course of running his business. At the same time, he will interact a lot with his employees, giving them instructions on what he expects from them as far as meeting their individual goals is concerned. The entrepreneur should ensure that he is working with a team that shares his vision for the business. This ensures that there is no one holding the course behind. For this to be effectively accomplished, it is important that the ideas the entrepreneur has are well communicated to the staff. There are various means of doing this; as we shall see in this course. The word communication" which comes fromthe word communicare, is used in commontalk, usually, to mean speaking or writing orsending a message to another person. According to kennet davis, communication is a process of passinginformation and understanding from oneperson to another.
