PSYC 201 Lecture Notes - Lecture 7: Cognitive Dissonance, Terror Management Theory, World Trade Organization
29 Dec 2017
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Document Summary
Evaluation of an object or behavior in a positive or negative way. Affects: emotional reactions to an attitudes object. Behavior: knowledge about interactions with an attitude object. The function can vary across attitude objects. An attitude can serve different functions depending on situation. The same attitude can serve different functions for different people. Need to make sense of the world. Need for group affiliation and acceptance (by other members of in-group) Need to avoid anxiety and maintain self esteem. Distancing from out-group and closer to in-group. Response latency: how much time it takes to respond to an attitude question. Implicit attitude measure: capture unconscious attitudes: people"s immediate. Likert scales: lists set of possible answers with anchors on extremes. Measuring attitudes: implicit methods evaluative reaction they may or may not be aware of. Pros: response time can indicate attitude accessibility, less prone to social desirability bias.
