MGT-281 Lecture Notes - Lecture 7: Force-Field Analysis
Document Summary
A manager who is able to identify forces acting both for and against a change can see where to focus efforts to remove barriers to change (such as offering training and relocation to displaced workers) Removing the forces against the change can at least partially overcome resistance. To facilitate change, managers start by listing each set of forces and then trying to tip the balance so that the forces facilitating the change outweigh those hindering the change. Change that is designed and implemented in an orderly and timely fashion in anticipation of future events. A piecemeal response to circumstances as they develop. Because reactive change can be hurried, the potential for poorly conceived and executed change is increased. Sportsgear had several problems like a declining market share and universal competition. It also faced a challenge when it came to departments speaking to each other.
