ICT 300 Lecture 11: The Googlization of Everything
22 Oct 2018
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Document Summary
Siva vaidhyanathan"s main reason why we should worry about google: Google is an advertising business, which uses its information services as a way of getting salable information in return. It offers free access to information so that it can profile the people searching for that information, and then auction space to advertisers targeted at those people"s profiles (p. 1) Google has convinced us that we should trust it implicitly. Google, the most flexible yet powerful information filter we use regularly, could come to exercise inordinate influence over our decisions and values (p. 2) Vaidhyanathan believes that google becomes more about shopping than learning. Googlization; the development of reliance by internet users on major search service providers, who because of their control of the process, have an influence over information that could be distorting or even malign. Google is seeking to be more current and relevant by privileging recent information over older information.
