COMM 102 Lecture Notes - Lecture 16: News Values, Infor, Longitudinal Study

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Framing theory: psychological roots - micro-level studies of individuals. Frames of reference: a person"s perceptions of the world. Prospect theory: depends on point of reference of infor given: sociological roots - macro-level studies of society. Attribution theory: people simplify their perceptions of social reality by making judgments about what causes others to act. Frame analysis: rely on socially shared meanings to categorize info into. Effects of framing: frames invite people to think about things in a certain way (tewksbury and. Scheufele 2009: both accessibility and applicability are important processes in framing, framing studies focus on origin or evolution of news frames, framing researchers study audience interpretations of news, whereas persuasion researchers study changes in audience attitude. Frame building vs frame setting: frame building: how frames are constructed by news professionals. Different framing of the same issue across fox and cnn. Including many names in story to keep reporter"s views out. Presenting supplementary evidence to support claim of fact