COMM 102 Lecture Notes - Lecture 2: Teletubbies

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Nojin Kwak

Document Summary

Is spongebob gay: how does media e ect us, children"s television impacts obesity (there"s a link) Levels: individual, family, community, society, culture: medias e ects. Does media e ect engagement with neighbors: society: does media e ect support for public policies, culture: does media change social norms, dimensions. Intended vs. unintended: a ective-behavioral-cognitive, content-dependent vs. content-irrelevant, change vs. reinforcement, micro vs. macro, short term vs. long term, media e ects of gangnam style, a ective. How you feel l; emotions and moods; positive and negative; attitudes global a ective evaluations: music can e ect your emotions, people listen to music to manage their moods, could gangnam style be used for mood management, behavioral. What you do ; concrete responses to messages; observable; anti-social or pro-social. Viewers learn and perform behaviors they see in the media: music videos may increase the likelyood that adolescents engage in risky sexual health behaviors (wingood et al, cognitive.