COMM 102 Lecture Notes - Lecture 20: Kaiser Family Foundation, Heart Rate, Electrodermal Activity
30 Jul 2018
School
Department
Course
Professor
Continuation of Sexual Media Lecture!
ā¢Sex on TV (Kaiser Family Foundation)!
ā¢Content analysis of the full range of TV genres, excluding newscasts, sports events,
and childrenās shows!
ā¢1997-1998, 1999-2000, 2001-2002, 2004-2005 seasons!
ā¢2005 season: 1,154 shows from 10 channels (7am-11pm)!
ā¢Sex on TV steadily increased between 1998 and 2005!
ā¢How is sexual content deļ¬ned?!
ā¢ātalk about sexā and āsexual behaviorā!
ā¢Talk about sex!
ā¢Own or othersā sexual actions or interest!
ā¢Sexual crimes!
ā¢Sexual behavior!
ā¢Depictions of sexual intercourse, scenes with sexual intercourse strongly
implied, intimate touching!
ā¢Sex on TV!
ā¢Average number of scenes per hour containing!
ā¢Any sexual content!
ā¢Talk about sex!
ā¢Sexy behavior!
ā¢Eļ¬ects of Sexually Explicit content!
ā¢Sexually explicit material induces physiological and sexual arousal!
ā¢Heart rate, blood pressure, skin conductance!
ā¢Men vs. women!
ā¢Exposure to sexually explicit material changes values and attitudes!
ā¢Overestimating the popularity of the sexual activities seen in the media!
ā¢Reporting less satisfaction with real-life partners!
ā¢Less desire for marriage, monogamy, and children!
ā¢More acceptance or male dominance and female submissiveness!
ā¢Sexually violent media = greater acceptance of sexual violence
