COMM 102 Lecture Notes - Lecture 23: Sourcemedia, Interpersonal Communication, Public Agenda

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Nojin Kwak

Document Summary

Uses and grati cations theory, background, beyond the idea of powerful, uniform media e ects. The audience is diverse: psychological characteristics and social settings. Individuals begin the viewing experience with a particular motive (goal) in mind habit, passing time, etc. Instrumental vs. ritualized: motives for media use (grati cations sought, surveillance/learning. Facilitation of interpersonal communication: companionship, a sense of connection to other people, parasocial relationship. Feelings and attachments to media characters: arousal. To be stimulated and excited: relaxation, habit, addiction: psychological dependence. From stresses and strains of life: passing time, becoming less tolerant of and more frustrated with the situation in which people are forced to wait (i. e. airport) Tv or other media as an e ective tool for passing time: political communication part 1. Voting behavior became increasingly unpredictable due to various sociopolitical changes: weakening party identi cation, non-voting and split voting. The rebirth of political communication inquiry in the 70s.