COMM 102 Lecture Notes - Lecture 2: Teletubbies, Jerry Falwell, The Colbert Report

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Thought teletubbies was an attempt to turn people gay. Tinky winky has the voice of a boy but carries a purse. His antenna is a triangle, the gay pride symbol. Though the gay lifestyle was damaging to the moral lives of children. Parents are concerned with how celebrities are dressed. Dole v. hagan is a senate race famous for the negative ads. Decoding: the effects of the message and the way the audience understands, interprets, and applies the message. Specific media content is linked to specific effects. Watching violence in media becoming aggresive. Effects of sex and violence in the media. Learning from shows such as the daily show or. Some messages aim to prevent change or to stabilize what currently exists (reinforcement) Encouragement of the base and repeat purchases/donations. Short-term- changes that take place right after exposure to a message. Any given media influence can be described as a combo of different dimensions of effects.