ECON 101 Lecture Notes - Lecture 27: Shortage, Demand Curve, Market Power
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P > min atc then choose a q so that mc = p. P < min atv then shut down. P > min avc then choose q so that mc = p. P < min avc then shut down. Firms might produce at a loss in the short run. If min avc < p < min atc. Will never produce at a loss in the long run. Firms are able to enter and exit the industry. These are actions available to individual firms in the long run. Entry or exit occurs in response to firm profit levels. Marginal firm must produce at a minimum atc. Mc = atc atc is at a minimum. If all firms have access to the same technology and the same factor markets, then: Left: what"s going on for an individual firm. Each firm produces at q0 because that is where atc = mc. Sell at the price of the minimum atc.