ECON 101 Lecture Notes - Lecture 19: Market Power, Natural Monopoly, Deadweight Loss

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1 Apr 2017
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ECON 101 Full Course Notes
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If demand curve is linear, then marginal revenue curve will be linear. Marginal revenue curve will intersect horizontal axis exactly halfway between the origin and where the demand curve intersects the horizontal axis. As we move down the demand curve the total revenue is rising. After a certain point it starts to go back down. The price elasticity of demand changes along the demand curve. The halfway point of the demand curve is unit elastic. Demand is elastic before the halfway point: a lower price increases total revenue. Quantity effect is larger in magnitude than the price effect. Demand is inelastic after the halfway point: a lower price decreases total revenue. Price effect is larger in magnitude than the quantity effect. Marginal revenue will be zero where total revenue is maximized. If demand for a good is elastic. The quantity effect will dominate the price effect. A decrease in price will increase total revenue.

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