ECON 101 Lecture Notes - Lecture 11: Marginal Product, Longrun, Profit Maximization

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21 Nov 2017
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ECON 101 Full Course Notes
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Firm: an entity that converts inputs into outputs. Capital: durable goods used in the production of other goods. Outputs: goods or services sold to consumers. Firms owned and operated by a single individual. Firms jointly owned and controlled by two or more people. Firms owned by shareholders in proportion to number of shares of stock they hold. We assume that firms attempt to maximize profits. Profit = total revenue(tr) - total cost(tc) Total revenue = price x quantity = p x q. Total cost is a function of quantity [c(q)] May balance profits against leisure time, other activities. May maximize something else - output, revenue. In order to maximize profits the firm must produce a given quantity as efficiently as possible. Getting most output possible from a given set of inputs. Output may not be what consumers want. Describes the relationship between the quantities of inputs used and the maximum quantity of output that can be produced.

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