ECON 101 Lecture Notes - Lecture 19: Price Discrimination, Deadweight Loss, Economic Surplus

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6 Jun 2016
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ECON 101 Full Course Notes
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Each person pays a price just equal to their marginal benefit: total profit is greater because the producer gets all of the economic surplus. Firms earn a higher profit when they are able to charge different prices for different customers based on what they are willing to pay. Consumer surplus decreases when firms are able to charge different prices for different customers based on what they are willing to pay. Companies usually do not have sufficient information to perfectly price discriminate. Can often determine who is more likely to have price inelastic demand for its product: can charge consumers with more price inelastic demand a higher price than consumers with more elastic demand. Third degree price discrimination a company sets prices for consumers with more inelastic demand at a higher price. Ex: business traveler pays more for plane tickets than vacationer, person who really likes.

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