ECON 101 Lecture Notes - Lecture 18: Deadweight Loss, Economic Surplus, Marginal Revenue

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6 Jun 2016
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ECON 101 Full Course Notes
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Chapter 15: how firms behave when they have market power: monopolies. Markets work best when there is strong competition: many producers have to compete to attract buyers. Markets work best when there are many buyers: compete for products by paying a price high enough to make it profitable for companies to produce. A monopolist is a price maker: decides what quantity to produce and what price to set to maximize profits, the producer does not have to worry about competition. Government policies prevent the entry of new firms in a market: promote innovation. The product or service results in a natural monopoly: natural monopoly a single firm can supply an entire market at a lower cost than two or more firms. Ex: electric utility: results in lowest production cost, but not necessarily best price or quality. Network externalities bar others from selling an equivalent product: network externality a person values a good more when more people use it.

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