ECON 101 Lecture Notes - Lecture 2: Opportunity Cost
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ECON 101 Full Course Notes
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The true cost of something is the most valuable alternative you must give up to get it. Consider alternate uses of costs (money, time, etc. ) Assess choices in relation to best alternative. Opportunity cost vs. out of pocket costs (example: you could study economics all day in the library. Cost: 24 hrs of studying, no financial cost. Benefits: gain knowledge: opportunity cost = time. There is always an opportunity cost: ask yourself what else could i be doing? the or statement. If you are already paying for something and will continue to pay for it in a different scenario, it is not an opportunity cost. Opportunity cost in entrepreneurship: evaluating whether or not to start a business. Start new business or stay at current job. Invest money or leave it in the bank. Ignoring sunk costs: can"t stop now, i"ve already put so much into it , cannot be reversed, consider the next best alternative.