ECON 401 Lecture Notes - Lecture 24: Clayton Antitrust Act, Marginal Cost, Vickrey Auction

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ECON 401 Full Course Notes
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The monopolist will produce where demand is price elastic: epsilon < -1. If the monopolist knows individuals" willingness to pay: Sell to the customer with the highest willingness to pay. If the monopolist does not know individuals" willingness to pay, conduct a. The standard monopolist knows the distribution of demand, but doesn"t recognize individual customers" willingness to pay: charge a fixed price. The monopolist knows every customer"s willingness to pay. The monopolist charges every customer their willingness to pay. The monopolist produces until the marginal cost exceed the willingness to pay. The outcome is efficient, but consumer surplus is zero. The monopolist can distinguish different groups of consumers. The monopolist charges different prices for different groups of consumers. This is profitable if the elasticity of demand is different for different groups of customers. If multi-market price discrimination is optimal, then the price elasticity of demand must be different in different market segments in the optimum.

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